“App Annie’s 2019 State of Mobile report has a bevy of factoids and projections enterprises need to consider as they take on their mobile and digital transformation strategies”.
According to App Annie “Consumers are expected to spend $120 billion in app stores in 2019”. That spending figure is expected to be five times in the growth rate of the global economy.
These mobile app development trends will bring many new opportunities for entrepreneurs and startup owners. Without discussing more on the mobile app market, let’s check out the upcoming trends that are thoroughly researched and analyzed by our technical head. 1. Artificial Intelligence & Machine Learning Artificial Intelligence for Mobile App Development and Machine Learning mobile app developmentboth have dotted their feet deeper into the mobile app industry. If we talk about AI, it mainly strengthens the designing of intelligent machines that behave like humans. This technology has mainly made itself obvious in the form of chatbots, whereas Siri, which is the combination of AI and machine learning, has become an important part of the mobile app innovations. In the upcoming year, the use of AI will not be limited to Chatbots and Siri. There are various companies like IBM, Microsoft, Google, and Oracle are heavily investing in AI technology. In fact, these companies are also developing apps and data integration, analytics and system, and identity management autonomous. In effect, as per the IDC report, more than 75% of workers, who are using ERP solutions, will now leverage the capabilities of AI and Machine Learning to expand the proficiency in the workplace. It means AI and machine learning are going to revolutionize mobile apps industry, with significant opportunities for innovation for the future of apps. 2. Blockchain Technology For the past few years, Blockchain Technology has created a great impact in the market. This advanced technology allows Blockchain Software Development Company to create tamper-proof records across multiple computers and gives the ability to track transactions with greater confidence and security. In 2019, experts are expecting that technology will be more widely adopted by companies, especially mobile app development companies. 3.On-demand Apps On-demand mobile app development economy is the most expansion economy is the world and is also known as the sharing economy. It fulfills customer demands on an immediate basis, by allowing quick access to services. In the beginning, the on-demand business model was an imminent bubble in the world of mobile applications and now it becomes a future of the mobile app industry. Irrespective of the size of the business, almost all the mobile application service provider companyhas embraced on-demand based solution to make their business future proof. According to the same survey, 86.5 million Americans, around 42% of the adult population have used at least one on-demand economy service. With these figures, we can say that On-demand technology will not gonna fade away anytime soon, it will allow startups and enterprises to develop an on-demand solution to provide quick access to services and goods. Conclusion This mobile app development trends will shape the future of the mobile app industry in 2019. Through these trends, entrepreneurs can get an idea about which latest technologies they can adapt to mobile app development. With the most suitable technologies, you can fulfill your customers’ demand. So, if you want to develop a mobile app for your business, you can book our free consultation and discuss your queries with our expert software development team. In today’s digital world, people are depending more on their mobile phones for all connected experiences, whether it’s watching a movie, reading the news, catching up on social media or making purchases. Most of the companies have adopted mobile app development in their landscape and prioritized in the business model. However, for mobile app developers, it is very challenging to marketing their apps especially before raising funding or start making revenue.
Usually, mobile app development companies spend millions of dollars on marketing their app to get users and after while fail to retain those users. Therefore, initially, it is good to focus on a minimal viable product and reaching out to prospects for feedback. At this stage, it is pointless to spend much on marketing. Below are several marketing strategies you can adapt to get your first few thousand users: Organize events Partner with different venues and sponsors to organize events, it’s a great way to attract new users and create touch points with existing ones. Venues and co-working spaces are always looking for publicity and many of them would be happy to host you if you promise a certain number of people. You can also find food sponsors easily by reaching out to the marketing manager of the company. Write blog posts Blog posts can be a good way to enhance website visibility on search engine result page. Content about the relevant and compelling topics on your website can give a bounce to your product by increasing the user traffic on the website. Use Google AdWords, Google Trends and Keywords on the basis of your target audience as it will help you to increase your post reach and allow you to generate more genuine viewers. Leverage social media channels Social media holds great potential for marketers, it has changed the way we communicate, sale and buys. All the social media channels have a search bar that can be used for keyword search for searching specific conversations. Today Twitter, Facebook, Instagram, YouTube, and others social media platforms are used for free promotions, reach out to bloggers and influencers and collaborate with them or invite them to your events and offer them a free experience related to your service. Many of them will be happy to use your app and will include it in their videos or posts, wherever there is a good fit. Create a Partnership For Startups, it is very tough to burn money on marketing as they have always tight marketing budgets, therefore, they always look for free promotions. Email partnership proposals to different startups, events, and meetups to cross-promote with them. Apply for speaking opportunities Speaking at conferences, events and universities are an effective way to publicize your mobile application. To become a speaker, instead of applying online, reach out to event organizers. Conceptualize your idea and relay it like a story. Deliver your speech with full emotions so that people can relate to you more. Press Release Craft a press content including your mobile app development vision, the motto of the app and the problem you are solving through your app and send it to relevant writers. Search the writers who have previously published articles about them. Campus Ambassador Program Creating a campus ambassador program for college students can help you to form a team of pastors for your brand. Students are always zealous and motivated to get work experience with a startup so it good to utilize their talent in a fruitful way for marketing your brand. Created a program with fixed tasks for ambassadors and organize weekly meetings with them. Invite all ambassadors in your events and ensure they are enjoying and befitting form their experience. Collect Feedback User feedback plays an important role in evaluating the performance of the mobile app and to improve retention rates. Most of the entrepreneurs believe that some of their best ideas for app updates came from users. So if you want to market your mobile app within a fixed budget, try to build virality within the app itself. Final Words The app gives your customers the ability to interact with your business on their schedule. And as compared to emails, the open rate of Push notifications is also high that clearly shows that the mobile app is the best way to connect with your customers. To make your mobile app popular among users, app marketing is very important but it can be difficult and pressuring. To make your app’s marketing successful, you will need creative mobile app developers who will ready to hustle, and we can help you with the same. With Consagous, you can come a long way without spending millions of dollars. Let’s talk. Did you know that about 75% to 80% of users uninstall apps within three months of downloading an app? That’s because most of the mobile apps are marketed to the mob, not to the right audience.
Once the mobile app developers developed and released the application on the app store, they feel that everything is completed but soon they realize, creating the app was just the beginning of the journey. To make mobile app up and running, it’s important to work on raising the number of active users and app installations from the target audience. Here are the few useful promotional practices to reach out the paramount engagement with the target audience and convert them into active users. Growth Strategy for Mobile Applications Every enterprises or business want to reach as many app users as possible with the hopes of converting them into real active users but some challenges of markets hold their hands to do so. It’s important to a mobile app development company to schism these barriers otherwise they would make your app feeble in the Play Store. Think mobile first but web second Today, everyone’s talking about the mobile app, no doubt it leverage the huge potential of marketing but we can’t underestimate the power of the web as it also holds the dynamism of marketing that can help in raising the horizon of online businesses. So it’s good to use all online marketing channels to promote your new mobile app and always make sure that the app goes beyond apprising your customers of new categories on your shelves. For that build a solid sales channel with customer data analytics, pre-ordering and delivery options and cost-efficient rewards program. Embed deep links on social media Use deep links on your social media pages to forward users from pages to an app landing page. Add button on your social media page so that users can open your app from there. Post fresh content regularly about the app on your all social media pages, it will help you to maintain the consistency of your pages and generate real active users. Promote viral campaigns on social media Mobile apps can be used to build long-term relationships with existing customers and turn them into a brand promoter. But it also meets the common challenges when it comes to new customer procurement. A welcome gift for new users, bonus points, coupons, points for repeated visits and reward base-gamification helps in generating genuine customers and encourage them to shop more Recently only in five months, “Burger King Europe managed to drive one-million app downloads with the help of a smart promo code campaign”. You can also run these promotional contests regularly and as a prize can send reward points or coupons to the winners right through a mobile application. Push Notification Send push notifications at the right time to the customers as it sounds more welcome as compared to Email and SMS messages. With the help of this method, you can reach out to your existing customers only you need prior approval. If you don’t have customer database then start building it with the help of your mobile app as users are more likely to open push notifications on their smartphone apps. Leaflets for Mobile App When it comes to app promotion, don’t forget high-traffic areas like bar counters, the main walkway, restrooms, Wi-Fi stickers, and even traffic signals. Put your mobile app logo and offers that guests can avail as a reward if they download the app on their smartphones. By focusing on these promotional techniques on social media channels and in-store, you will get the number of active users for your app and installations soar. Create viral video content According to research visuals hold more appeal than plain text and learners respond to visual information faster as compared to text. That’s the reason videos are the most popular form of content today. For your mobile app marketing, you can create a video for YouTube as it’s a most popular platform worldwide. If you want to create a promo video, keep it short and to the point, focus only on your app’s best features and provide a strong call to action. As a final check, mute your video. If it still makes sense, it’s well done. Summing Up When you are dealing with mobile application marketing, each and every detail about users makes sense. So always keep in mind your users’ expectation and try all best possible ways to fulfil them. If you’re interested in mobile app marketing strategies, let’s talk. To know more about Mobile App Development, contact us at +1 (512) 333-1321 or visit Consagous Technologies. People have been talking about big data, surely you’ve also heard of it, but do you exactly know how it can improve the mobile app development process? Let’s take a deep look over it.
Big data has left its impression on every industry comprehensively including Fintech, Healthcare, Retail, Education, Insurance and Marketing. Companies are using big data to know their clients more closely so they can successfully target consumers who might benefit from their products and can design and manufacture better products for their customers’ specific needs. Many industry gurus have concluded that by 2020, the mobile application development company will be worth $20 billion, and with this increasing rate, the level of competition has also increased. However, this prediction cannot achieve in the coming years without the flotation of big data. Need of Big Data in Mobile App Development The importance of Big Data in mobile app development cannot be baffled. It allows companies to know more about their customers than ever before. All retail companies use Big Data to systematize their online stores, purchase histories and more to improve every aspect of the company. Now, most of the mobile app development companies have started using Big data technology to improve their practice toward mobile app development. In the last few years, Big Data is growing bigger as the amount of data mobile users originate on a daily basis has gone beyond the petabyte levels. Big data is not restricted to large businesses, means small to midsize companies can use this technology to manage the information of their daily activities such as expense, sales and inventory records, as well as invoices. Benefits of Big Data in Mobile App Development Major companies and research centers are using artificial intelligence and advanced analytics to exemplify and visualize massive amounts of data in productive ways. This can open up hidden patterns in markets and consumer behavior and help organizations to identify opportunities.
Instead of having unlimited amounts of information, Big Data only receive high-quality information in a timely manner that is important to your business. It also allows business owners to predict future trends by knowing every aspect of the business. The more you know about your business, the better decisions you can make for your businesses. Without big data, it’s not possible to know the exact motto of the buyer of buying the particular thing. So to know your consumers closely, switch to Big data mobile app development, it will help you throughout the purchase journey and allow you to trace their footprints.
Big data is a driving force behind ML technology; it helps businesses to understand customers’ desires in a better way by improving the products according to their needs. If you are a businessman, might be you are thinking that you know your customers and what their likes and dislikes but Big Data can help you to know what your customers are really doing. With the help of big data, you can capture customers’ behavioral information from any type of device, including laptops, desktops, smartphones, tablets and more.
Big data helps is designing a perfect market campaign and to track the performance data. This information guide company’s for content strategy and its flow. For marketing purpose, Big Data holds a huge potential as it allows trendsetters to predict the upcoming trend of the industry. By opening the doors of all opportunities to know the customer intently, Big data has become the king, no matter how small data is, it has a story that matters. Having all of this information and being able to analyze it properly allows you to send your target audience the right message that will get them to buy from you.
Don’t underestimate the power of social media, it has a lot to do, so take advantage of every social media platform that makes sense for your business. Big data can be used to identify the people and brands who mentioned your business on social sites whether it’s a client review or complaints or unstructured data. Use these data to make smarter business decisions. Use all social media platforms to leverage positive customer experiences, and make sure to reply to customers who mention your company as much as you can. By knowing your customers better and understanding how they interact with different social media platforms, you can find more attractive ways to sell your product to them. Summing Up There are copious sources of information are available and more pop up every day. In the upcoming days, we will see many businesses will shift their data to the cloud. The tools for big data have never been better than they are right now. The amounts of information you can gather about your customers and the ways you can use it for the growth of your company is phenomenal. So, this is a time you can start using big data to skyrocket your business. Stay ahead of the game and take advantage of big data to drive sales and boost your business growth. To know more about Big Data Mobile App Development, contact us at +1 (512) 333-1321 or visit Consagous Technologies. “Learning is not attained by chance. It must be sought for with ardor and attended to with diligence”.
Today emerging technologies are reformulating the nature of education. On the basis of the Bureau of Labor Statistics, 65% of children starting school today will need skills for jobs that don’t yet exist. The rate of youth unemployment also runs high even as jobs stand empty because people don’t have the right skill sets that they required for the digital age. To be prepared for the jobs of the future, students need to view learning as a lifelong process. In order to deal with current education scenario, mobile app developers have launched trendy and engaging apps to rule over the boring education pattern and students are also showing their interest as the mobile app allows them to learn through gamification. Undoubtedly, the results are superb by combining education and technology for effective learning. No doubt, modern youth are more driven towards using a mobile phone for every purpose, and in this situation, the educational apps can be an effective way to attract the students to study. Insights In the last few years, technology has changed the way of teaching and learning. Now education is no more restricted to lectures, talks and physical objects, as digitization has overcome this pattern of study. Now, teachers have a digital tool to teach the students. “According to the result, the worldwide e-learning market is forecast to surpass 243 billion U.S. dollars by 2022. In 2016, the self-paced e-learning product market amounted to 46.67 billion U.S. dollars and is projected to decrease to 33.5 billion U.S. dollars in 2021”. Nearly 65% of teachers support the use of open educational resources in teaching, and 63% showed interest in the competency-based education system. How educational mobile app can transform our education system? Education is not just the cornerstone but the entire foundation of any civilization and to become a great living race we need to educate our children in the right way. Our current education system is 100 years old and if we are willed enough to update our wardrobe, furniture, and mobile phones then we should also be responsible enough to do the same for our education system. Though there are various educational mobile applications are available in the market but selecting the right one can change their mindset at the process of learning. Educational apps are making things easier to understand and making learning fun to the core. Benefits of Educational App Development In this blog, we will be talking about the benefits of educational mobile apps so, let us get on it without any more delay: Interactive learning Those days are gone when the library was the only option for students to read books. Now e-books and education mobile apps become the first choice of learning as it allows them to learn a thing in their comfort zone. Today there are thousands of educational apps are available in Play Store and App store for all types and these apps ensure interactive learning of students by transforming the boring lessons with the help of videos and gamification. Round the clock availability Unlike schools, education mobile apps are available 24*7, therefore, it’s not a time-bound learning. There are millions of students who hesitate to ask their questions in the classroom, app allows students to resolve their queries whenever they want and can rewind the lesson for better understanding. We also know that time-bound learning is not much effective, as children get distracted very easily and are not able to concentrate continuously for a long time. Thus, educational apps work the best regarding this issue and let students learn new things as per their convenience. Online study material Now there is no need to buy books and study materials, as you can find all the books online. Online tutorials and e-books made students life more easily and hassle-free. With the advancement of technology, readers can discover a variety of books with a mere click. Track the progress Educational apps allow users to track their progress, which is one of the most important things that everyone explores. Now it is easy to track overall or individual subject progress and improve accordingly. Educational app is also beneficial for parents as it enables them to track their children’s study progress flow and guide them correspondingly. Summing up Since last few years, Education mobile apps has undergone several significant transformations. And as Internet use on a global scale via mobile continues to grow, the number of students who use education apps are also increasing. According to a study, more than 20 million students use Google apps for education and it can save up to $1.5 Million per year in classrooms. The study also reveals that 73% of teachers access digital content from their handheld mobile device and 72 of the top 100 universities in the United States use Google apps. Hire Mobile App Development Company – Consagous. For high-performance education mobile apps contact us at +1 (512) 333-1321 or visit Consagous Technologies. By 2022, at least 5% of digital commerce orders will be predicted and initiated by AI”
In the past, purchases were more transactional in nature but now it’s become a journey with more emphasis placed on relationship building, not just buying. Therefore, reinvention in shopper journey is a most universal business trend right now. The ideal shopping journey blends a brand into the entire customer’s experience by providing the value before, during and after the shopping and builds a strong relationship. Technology is interlinked into almost every step, with the mobile application development keeping their customers bind to the company for forever. With the help of a plethora of available technologies, businesses are in the middle of a head-to-toe makeover. Now, retailers are more focused on the strategic initiatives that will give them a competitive advantage in the future. Though physical stores will continue to play an important role in tracking customer behavior and shopping pattern, they need to evolve more to serve efficiently internet-connected shopper as well. If more experiential shopping experiences will be built around purchases, it will help businesses to know their customer and their requirement more closely. “Artificial intelligence is expected to be the most impactful technological advancement for businesses in the next five years”. Nearly 59% of 602 industry professionals surveyed by Euromonitor International in September 2018 ranked AI ahead of other buzz-worthy technologies. It also moved ahead of the IoT, which respondents in a February survey ranked as being the most impactful technology in the next five years. Top Digital Trends to Watch in 2019 1. Conversational commerce Texting and voice chatting via a mobile application such as Facebook Messenger, WeChat, and WhatsApp enable people to discover and purchase goods and services easily. Although conversational commerce bots met with mixed success but with the help of AI mobile application development and related technologies improvements are on the way. 2. Immersive commerce Today most of the technologies like AR, VR and 360-degree video allow retailers to project their products virtually into the physical environment to configure for fit or function. For example, people can view furniture and clothes in 3D then project the selected items into a physical space to check if they fit, or not. 3. Unified commerce In the market, there are various mobile applications are available and customers use a number of channels throughout both the buying process. And they want a seamless experience across channels at various stages of the shopping journey. To make their journey seamless and appealing organizations should interact with customers in a way that they want by understanding their preferences. 4. Subscription Currently, Subscription commerce is in trend, it enables organizations to build and manage a subscription business model. Now everything from socks to video games can be sold on a recurring and automatically renewing basis. Mobile app development companies benefit from repeatable, predictable revenue and customers like the cost savings, customization, and convenience. 5. Personalization Now technologies have become more mature as compared to the past because of which personalization throughout the customer journey has become possible. Now, there are more opportunities in hand to personalize the purchase such as landing page, search, product recommendation, banners, and offers. It has various paybacks including increased ROI and lower cart abandonment. 6. Visual configuration Visual configuration is a combination of technologies such as 2D/3D images and video, floor space planning and computer-aided design, and can be used together with AR and VR. A visual product configurator presents an exact outline of configurable and customizable products, allowing customers to have a compelling experience interacting with the product. 7. IoT-Enabled Digital Commerce “IoT” provides greater visibility across the fulfillment process. It also enables retailers to meet the demands of the modern consumer who is purchasing online. This furious technology also allows companies to track customer behavior and orders moment. Today with the blessings of IoT, connected machines can make purchases on behalf of human customers directly by gleaning their demands based on rules and preferences. The main benefit of IoT commerce is to reduce customer effort and friction in purchases. 8. Enterprise marketplace Enterprise marketplace is a growing business model, as instead of selling own products, organizations are selling third-party products that are owned by someone else. Early adopters such as shopping malls, mobile app developers and manufacturers already have large numbers of customers and partners for examples Walmart, Fraport, and Sinopec. 9. API based commerce To enhance the new customer experiences, organizations are partnered with API-based commerce to separate the frontend from the backend and quickly integrate new capabilities without affecting the existing architecture. Today businesses are building commutable platforms instead of relying on a single commerce solution. 10. Artificial intelligence AI is a combination of multiple technologies including machine learning, natural language processing, deep learning and others that can deal with big data and can make conclusions without being specially programmed. Now organizations are availing AI for content personalization, price optimization, fraud detection, and virtual assistants for categorization and customer segmentation. Summing Up New digital trends will not only lead to tremendous financial rewards, but also spark new possibilities, and opportunities for seamless and secure sales. Online shopping has undergone several significant transformations with the help of mobile applications as purchases through mobile phones have increased globally. In 2020, according to the market predictors if next-generation 5G networks achieve their promised super-fast internet speeds then it will start a wild ride for both businesses as well as customers. To know more about digital trends, contact us at +1 (512) 333-1321 or visit Consagous Technologies. |
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